The Coca-Cola Company and Pepsi Co are two of the largest and most recognizable food and beverage brands in history, each with hundreds of products sold in markets worldwide. From television and print ads, to celebrity endorsements and iconic product placement in feature films, the companies’ influence knows no bounds. But despite their current international dominance, both of these megabrands had humble beginnings, originating in 19th-century pharmacies in the American South.
The Advertising Battle
Coca-Cola and Pepsi were created at almost the same time in the late 19th century (only 7 years apart). Moreover, both were developed from the formulas of two pharmacists: John S. Pemberton came up with Coca-Cola, while Caled Bradham was responsible for Pepsi. They were not intended to be soft drinks, however. Pemberton’s initial idea was to create Coca-Cola as a digestive medicine, while Bradham intended for Pepsi to become a coffee substitute. As for their names, Coca-Cola has always been Coca-Cola (except for the Coke period in the mid-1980s), but the same cannot be said for Pepsi. First it was called Brad’s Drink, which was later changed to Pep Kola and then finally Pepsi, due to the role of the digestive enzyme pepsin in its formulation.
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